BTL / PERFORMANCE SNAPSHOT
More reach.
A clearer picture.
August vs September 2026 · Instagram, TikTok & YouTube
What changed
Instagram and TikTok gained reach and profile activity. YouTube views and new subscribers declined. Net follower additions also eased on Instagram and TikTok.
These are reported platform metrics, not attributed sales or a guarantee of future results. Sales data, ad spend and paid-versus-organic breakdowns were not supplied; revenue impact and ROI cannot be established from this report.
August 1–31 vs September 1–30, 2026
| Metric | August | September | Change |
|---|---|---|---|
| Content views | 2,523,661 | 2,977,751 | +18.0% |
| Unique viewers | 1,508,556 | 1,816,724 | +20.4% |
| Net followers | +917 | +850 | -7.3% |
| Reels interactions | ~64K | ~97K | ~+52% |
| Profile visits | 11,213 | 15,869 | +41.5% |
| Bio-link taps | 78 | 169 | +116.7% |
Reels interaction figures are rounded in the supplied report.
TikTok
August 1–31 vs September 2–29, 2026
| Metric | August | September | Change |
|---|---|---|---|
| Post views | 297.6K | 555.4K | +86.6% |
| Profile views | 2.6K | 5.9K | +126.9% |
| Likes | 5.5K | 8.8K | +60.0% |
| Comments | 127 | 285 | +124.4% |
| Shares | 196 | ~1.1K | ~+461% |
| Net followers | +186 | +185 | -0.5% |
September is a 28-day rolling view, not the full calendar month. September shares are rounded; changes are reproduced from the report and are not normalized per day.
YouTube
August 1–31 vs September 1–30, 2026
| Metric | August | September | Change |
|---|---|---|---|
| Views | 462,115 | 425,595 | -7.9% |
| New subscribers | +363 | +206 | -43.3% |
YouTube views and new subscribers declined during this comparison.
Source & reporting context
Source: supplied BTL Monthly Performance report, August vs September 2026. Figures and percentage changes are reproduced as reported. “~” means approximate. Views across platforms are not a deduplicated audience total.
View the supplied performance report ↗